In short: is the WP 301 Redirects lifetime deal worth it?
WP 301 Redirects is a WordPress redirect and broken link plugin sold as a lifetime deal on AppSumo at $49, covering 20 managed sites and 5 full site scans a month. The founder also sells a $99 licence on its own site covering 100 sites and 200 scans, so check both before stacking codes here. The company states it was founded in 2009.
Is it worth it at $49?
Read off the plans, the founder's own posting history and the terms the sale site states
For one to twenty WordPress sites, yes, and the company behind it has the longest trading history of anything listed here. Before buying a second code, check the founder's own site, because a buyer has already pointed out on the listing that the direct licence is better value per site and nobody has answered them.
In December 2025 a buyer wrote that the founder's own website sells a $99 licence covering 100 sites and 200 scans a month, while this deal gives 20 sites and 5 scans for $49, and asked whether the two were comparable and whether stacking five codes made any sense against it. The question is still sitting there without a reply.
Taken at face value the arithmetic is not close. Five codes here would be $245 for 100 sites and 25 scans a month, against $99 for 100 sites and 200 scans direct. For a single site or a handful this is the cheaper entry and the platform gives you a 60 day refund window the direct purchase may not. For anyone with more than about twenty installs, the deal on this page is the wrong one to buy, and the honest thing to do is say so.
What follows is a read of the sale page, the licence terms, the founder's answers on the listing and the published rating record, checked on 14 September 2026. Nobody here ran the software.
- A buyer asked in December 2025 why the founder's own site sells a $99 licence for 100 sites and 200 scans while this deal gives 20 sites and 5 scans for $49, and whether stacking five codes made sense against it. The question is still unanswered on the listing. Compare both before buying more than one code.
- Full site scans are capped at 5 a month while managed sites run to 20, so the scanning allowance is the limit that bites first on an agency account rather than the site count.
- A one star review from March 2025, the most upvoted review on the listing, alleges the plugin makes frequent requests back to the founder's own servers and objects to how it is marketed. That is one reviewer's allegation rather than an established fact, and it is worth reading before installing on client sites.
- The company states it has been trading since 2009 from Zagreb, which is by some margin the longest history behind any deal here and the strongest durability signal on the site.
What you actually get
The tier covers 20 managed sites and 5 full site scans a month. Those two numbers are badly matched for agency use, and the scans are the binding constraint: twenty sites cannot each get a monthly scan on a five-scan allowance. In practice you are scanning the sites that just changed and trusting the rest, which is a reasonable way to work but not what twenty managed sites implies.
Redirect rules themselves are not metered. The scanning is what finds the broken links in the first place, so the cap governs discovery rather than the day-to-day redirecting.
The autoredirect option is the feature worth knowing about. Asked in August 2025 whether the plugin could detect a 404 and route it somewhere sensible, the founder confirmed it finds the closest matching slug and redirects automatically. For a site that has been through a migration, that turns a long manual job into a setting.
What it will not do is redirect by country. The founder answered that directly in August 2025, and the answer was a plain no.
Plans, prices and limits
| Limit | License Tier 1$49$158 |
|---|---|
| Managed sites per lifetime | 20 |
| Full site scans per month | 5 |
What License Tier 1 caps
- 20Managed sites per lifetime
- 5Full site scans per month
Which tier to buy
Buy it if you run up to twenty WordPress sites, you want redirects managed centrally with white labelling included, and a one-off price is fair for automatic 404 recovery.
Compare against the direct licence first if you run more than twenty, because stacking here is the expensive route to the same place.
Walk if your sites are not WordPress. For watching whether the links pointing at you still exist rather than the ones inside your own site, Backlink Checker Lifetime Deal is what this site lists, and Screpy Lifetime Deal audits the sites themselves.
How fast it pays for itself
No monthly plan to compare against. The founder sells lifetime licences of its own under the heading "No yearly fees! Pay once and use forever": Personal $49, Team $59 for 5 sites, Agency $99 for 100 sites. A $9.99 a month option is offered on the Agency tier alone, which is five times the 20 sites this deal covers, so it is not the same plan priced monthly.
Every figure here assumes the founder keeps the price and the product alive for as long as the comparison runs.
Deadlines and licence
Missing the second one is not covered by the first having already passed
- Refund60 days
- Claim the licencenone stated
Getting a refund and claiming the licence are separate deadlines. Full AppSumo terms.
"Lifetime" means the life of the product, not yours — here is what to check before you buy.
What buyers reported
AppSumo shows 4.85 from 281 reviews. That is their number, not ours.
WP 301 Redirects averages 4.85 across 281 ratings: 264 at five stars, 7 at four, 3 at three, none at two and 7 at one, so 7 buyers sit at two stars or below. That is a strong record over a large sample built up across years.
The most upvoted review on the listing is a one star from March 2025 that alleges the plugin makes heavy HTTP requests back to the founder's own servers and objects to the company's marketing practices. It has nineteen helpful votes behind it, which is more than any other review there.
That is a reviewer's allegation rather than something established, and this site has not verified it. It is worth reading in full before installing the plugin across client sites, because it is a claim about behaviour rather than about features, and it is the kind of thing a site owner would want to check against their own request logs. A separate one star review from February 2026 reports the plugin generating a large number of pages unexpectedly.
Against that, 264 five star ratings and a company trading since 2009 from Zagreb. Seventeen years is a long time for a WordPress plugin business to survive, and for a licence meant to outlast a subscription it is the most relevant fact on the page.
Is the vendor still active?
The last time anyone from the company posted on the sale listing
Last founder activity December 2025
9 months ago, on a 42 month scale.
| Trading since | January 2009, about 17 years |
|---|---|
| Own site | wp301redirects.com |
Who it suits, and who it doesn't
Both halves worked out from the limits and terms above, not from who the founder says it is for
Worth buying if you are
- Agencies maintaining redirects across many WordPress installs from one place
- Anyone migrating a site who needs old URLs to keep resolving
- People who want 404s auto-redirected to the nearest matching page
Not worth buying for
- Anyone needing more than 20 sites, because the founder's own $99 licence covers 100 sites and is better value per site than stacking this deal
- Non-WordPress sites, since this is a plugin and does nothing on other platforms
- Anyone wanting redirects based on a visitor's country, which the founder has confirmed on the listing the plugin cannot do
Alternatives to WP 301 Redirects
Others in the same category
- Nuwtonic Lifetime DealSearch Console SEO auditing plus AI answer visibility
- Screpy Lifetime DealSite audits, rank tracking and uptime monitoring
- SEO Checker for Windows Lifetime DealDesktop on-page audits and sitemap generation
- SEO Generator Lifetime DealBulk-generates WordPress landing pages from templates
What it sits alongside
Tools that track how AI answers describe you
Link building and outreach
Keyword research and site auditing
Common questions about the WP 301 Redirects deal
Is the AppSumo deal better than buying from the founder directly?
It depends on how many sites you run. A buyer raised on the listing in December 2025 that the founder's own site sells a $99 licence covering 100 sites and 200 scans a month, against 20 sites and 5 scans for $49 here. For one or two installs the AppSumo price is lower. For an agency the direct licence covers five times the sites for twice the price.
Can it redirect a 404 automatically?
Yes. The founder confirmed on the listing in August 2025 that an autoredirect option finds the most similar slug to a missing page and sends the visitor there, rather than requiring a rule for every broken URL.
Does it support redirects by country?
No. Asked directly about geographic redirection in August 2025, the founder answered that it is not something the plugin can do.
How many sites and scans does the licence cover?
Twenty managed sites and five full site scans a month. Redirect rules themselves are not metered, so the scan allowance limits how often you go looking for broken links rather than how many redirects you run.
Is stacking codes worth it?
Probably not. A buyer noted in December 2025 that the founder's own site sells a $99 licence for 100 sites and 200 scans a month, where five codes here would be $245 for 100 sites and 25 scans. The question is still unanswered on the listing.
Compared with every other deal on the same terms under SEO tool lifetime deals.
